What are disruptive technologies?

Did you know that the multilingual collaborative site Wikipedia is an example of disruptive technology? By creating a new marketplace, the online page has made encyclopedias rare. The term “disruptive technologies”, which comes from rupture, characterizes products and services that transform the market and, in a way, destabilize competitors that previously dominated it. Other known examples are the services offered by the brands Uber, Apple, Netflix, and Google, which reinvented the way to get around, listen to music, watch a movie, and “search” for information on the internet.

The word was created by Clayton M. Christensen, a Harvard professor, and presented in the article “Disruptive Technologies: Catching the Wave”. Subsequently, the expression gained complexity and a greater theoretical basis in the book “The Innovator’s Solution”. As a result of an innovation context, these technologies are simpler, cheaper, and more affordable than the options available in the market, and are also able to establish a new form of relationship between the innovative product or service and the consumer public.

About the blog

Disruptive and Connected is a blog dedicated to the themes of technological innovation and disruptive technologies. It was born from the desire to share experiences and reflections on changes in product concepts and business models that have redesigned the market. The intention is to contribute so that good examples are known, instigating the ability to invent and undertake, and multiply.

About Arie Halpern

Arie Halpern has led a series of innovative projects throughout his career of over 50 years, always driven by the idea of identifying business opportunities that no one else could see. The accumulated knowledge in construction and project management of technological innovation, entrepreneurship, and motivational management is the main asset of his career.

From these experiences, he learned to use creativity to escape the so-called comfort zone position and to bet on the new. Currently, he researches and invests in innovative technologies in several areas of interest. He is involved in the pig industry, as director of the Irish company Tonisity, which has developed PX, a technology in food supplement. The product breaks the global paradigm that piglets practically do not drink water; it fattens offspring by 8% and reduces piglet mortality. Arie is also ahead of the DoggyRade product line, which brings together internationally awarded isotonic prebiotic beverages for dogs and cats.